Reach viewers everywhere on any device.
Videos on the web harness the power of visual storytelling to vast online audience in real time. Online video continues to grow in popularity. According to Cisco, online video traffic was 55% of all consumer Internet traffic in 2016. Video ads also have much higher retention rates than text or display advertising. A recent report from Invodo states that 65% of online video ad viewers watch more than three-quarters of a video. Local businesses can reach motivated consumers using online video ads to educate users about their offerings. 52% of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo) In addition, videos are popular with tablet and smart phone users who rely on video as a preferred method of content consumption. 69% of smart phone users surveyed said videos are perfect for smart phone viewing because they offer a quick overview of a product.
KVUE Media Group offers several options for you to capitalize on the explosive popularity of this medium. Talk to one of our local marketing experts about how we can help you tell your story in online video advertising.
Your TV Spot Online: Your video or TV commercial is placed on our websites, within a traditional display/banner placement or in-stream video placement.
Made Interactive: People view your commercial & click or tap on interactive features to drive engagement and better message recall
Delivered To Our Engaged Audience On Every Device: People tap or roll over to watch the video, which means they actively choose to watch your message.
These ads can be placed across all platforms and in every section of our local or partnership websites. They can also be placed in all types of digital display ad units.
OTT, or "Over the Top," is a platform of premium long form, episodic & brand-safe streaming video content via top box, PC, mobile and/or Smart TV. 100% viewable, non-skippable ads is beginning to bypass traditional TV/cable distribution due to it's non-skippable advertising that mimics the TV viewing experience. Average completion rates are within 96% range with ads running across 80+ content sources.
OF ALL MOBILE TRAFFIC STEMS FROM ONLINE VIDEOS
MOBILE VIDEO ADS ENGAGE CONSUMERS
ONLINE VIDEOS WILL BE WATCHED EACH DAY IN THE UNITED STATES
OF MOBILE VIDEO VIWERS SHARE VIDEOS WITH OTHERS
The Gravity ad is the world’s first IMAX-style advertising experience on the web. Your cinematic video is showcased within a fluid, full screen ad unit. This revolutionary format is immersive and captivating for website users.
The full screen format provides the user with an uninterrupted viewing experience providing you with a 100% share of voice while your ad is playing. These units are available on the home page and section front pages of KVUE.com.
This exclusive ad unit is only available across TEGNA-owned sites and custom creative comes at no extra charge!