Digital Display Ads accompany online content on your screen with images, text and/or video vs. the text-only based ads you might see in search engine marketing (via Google Content Network). They are similar to display print ads in appearance, but they offer the benefit of animation, interactivity and engagement -- allowing viewers to click through to your website or landing page -- your virtual front door. Didital Display Ads are often used to create brand awareness to a hyper-targeted audience. Digital Display Advertising is also good for driving consistent online traffic to your site. These ads offer quantifiable results through campaign reporting. Including video inside of display ads, also referred to as in-banner video ads, leads to increased engagement.
KVUE Media Group offers targeted online digital display advertising:
Geographic targeting allowing you to reach Local, Regional or National Audiences
Demographic & Behavioral Targeting allowing you to find audiences that are likely to be your customers.
Placement options on KVUE.com, as well as top comScore websites through our extended reach network, allows you to find your audience anywhere.
Selective targeting is available by desktop, mobile or tablet -- as well as any combination of these platforms to reach users anytime.
Interactive Takeovers provide another digital display advertising option that drives higher brand recall, ad recognition and brand recognition. This format has extremely high levels of engagement and click through rates with consumers. This large window used exclusively for your advertising message has high visual impact. This unit is ideal for branding or product launches and time sensitive events. The interactive takeover ad units are delivered to site visitors on a CPM basis, served as users access content throughout the site.
Interactive Takeovers are custom-built by KVUE Media Group at no additional charge!