No matter how efficient your advertising is, it won't work unless people see it. When it comes to broad reach and time spent, live TV continues to reign supreme. Broadcast television commercials -- adjacent to quality local programming --ensures that your message will be seen by a large audience. Reaching audiences that include your current customers and potential new customers is how you drive awareness and interest to ultimately grow your customer base.
This is the first step in the customer journey. Some customers who are very interested will visit your location or contact you immediately. Many more will then search for more information about your company online. Others will wait until they have a need for your products or services. That is why broadcast advertising works even better in conjunction with a digital campaign that helps the customer continue thinking of you as they progress in their buying journey.
Watching TV is still one of America's favorite leisure activities. Television reaches more people, and people spend significantly more time with television each day than they do with radio, newspaper, magazines, internet activities, smart phones and tablets.
Local programs that drive local audiences.
If there is one thing Austinites love, it's a good story. Our stories -- and even our vernacular -- don't always resonate with those who don't live here. This is one of the reasons local programming in Austin is so popular. When you are trying to reach locals there is no better place for your advertising than adjacent to local quality programming. Austinites are extremely loyal to local newscasts. Local newscasts provide quality, brand-safe programming that attracts broad audiences. From today's local headlines to the ever changing Texas weather, to behind the scenes sports coverage of our favorite teams, your customers will find the information they need. And they do that multiple times a day from early morning to late at night.
Use the power of television to grow your business. TV commercials are memorable -- especially with some Austin flavor.
The uniqueness of our community is reflected in our local marketing,and a good television advertising campaign can elevate your brand to a local icon. Many local small businesses grow into regional powerhouse brands by harnessing the power of broadcast television commercials to increase their market share.
One of Austin's highest rated local television stations, KVUE Channel 24 -- an ABC affiliate -- first signed on the air September 21, 1971.
KVUE's unwavering commitment to local journalism has earned it seven prestigious George Foster Peabody Awards, National Edward R. Murrow Awards, two Alfred I. duPont-Columbia University Awards and a host of other national, regional and local honors. KVUE has been awarded dozens of regional Emmy Awards, including overall news excellence in 2014. KVUE's innovation continues to earn awards, including the 2015 Louisiana Association of Broadcasters' Best Digital App.
An American-Spanish language broadcast television network that hosts a variety of programs targeted for the Hispanic and Latino American audiences. Programs include comedy, music, reality television, drama, news & sports.
Estrella TV has won many awards and recognition including "Top Content Provider to Hispanic Audiences" at the 2016 Portada Advertising & Media Awards.
While national brands work with large advertising agencies and spend lots of money producing their television commercials, local businesses have more affordable options in their own backyard. Our commercial production team can produce a custom spot from concept to script writing, shooting and editing. Work with our team of local professionals to tell your story in a uniquely Austin way.